Trends in Outbound Group Package Tours in China and Taiwan: a Marketing Mix Perspective
نویسندگان
چکیده
*Graduate Institute and Department of Tourism Management, Chinese Culture University, Taipei, Taiwan †Graduate Institute of Recreation, Tourism, and Hospitality Management, National Chiayi University, Chiayi, Taiwan ‡Tourism Department of Fudan University, Shanghai, China §Department of Restaurant, Hotel and Institutional Management, Fu Jen Catholic University, Taipei, Taiwan ¶Human Resources Department, Procter & Gamble Taiwan, Ltd., Taipei, Taiwan
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